Company Culture Communication and It's Importance

Company culture is a hot topic. In fact, according to Forbes, it's one of the top five reasons employees leave. On the flip side, it's also the top reason people stay. It's no wonder that companies are beginning to realize just how important company culture is in attracting and retaining talent.

Company Culture Communication

Many companies struggle with communicating their culture to employees. This is because culture is often nebulous and hard to define, not to mention that it’s always changing.

But it’s important for employees to understand the values of their company, how those values are reflected in company decisions and what the company needs from them. After all, a company’s culture is at the heart of its success.

Companies can communicate their culture through many channels. Here are five ways that you can help your employees better understand your company’s values:

Define your culture. Vague statements like “our culture is based on communication” don’t mean much to employees and can be easy for them to ignore. Define what your core values are, how they manifest in your actions as a company and how they should be reflected in employees’ work.

Communicate your values during the hiring process. Making sure candidates understand what you value as a company will help you gauge whether they are a good fit for the job and the organization. Don’t just talk about what you value — ask questions about how potential hires have demonstrated those traits in previous positions and use that information to decide whether you want them working for you.

Importance of Company Culture Communication

Company culture refers to the shared values, attitudes, standards and beliefs that characterize members of an organization and define its nature. A healthy company culture is often viewed as a critical component to success in this new economy. This helps attract the best talent and creates a great place for people to work, helping a company achieve its goals faster.

Company culture is one of the most valuable — yet overlooked — aspects of business. But with so many distractions in today's 24/7 work environment, it's easy for company culture communication to fall by the wayside. That's why it's more important than ever to focus on creating a positive culture in your workplace.

Company culture is what makes a company unique. It's not tangible, but it sets the tone and the pace for everything that’s going on in your office. A strong culture can help you attract top talent, improve employee satisfaction and empower individual teams to make better decisions.

Company culture extends beyond the office doors. It's about the way you interact with customers over the phone or chat with them on social media. It's about how you respond to negative comments in public places like Facebook or Twitter. Your company's reputation is defined by the way you present yourself online and in the real world.

Communicating Company Culture

These days, large organizations communicate their culture through corporate branding and marketing, while small companies showcase their culture through social media and online job postings. There are many different ways you can communicate your company culture, but here are some of our favorites:

Videos: videos are a great way to show off your company culture and attract candidates who share the same values as you do. The best part about videos is that they're pretty easy to create — all you need is a camera and a few colleagues who are willing to share why they love working at your organization.

Employee testimonials: if you don't want to produce a video, you can still showcase your culture by creating employee testimonials. Ask employees questions about their experience working at your organization and post their answers on your site or on social media.

Themed events: whether it's bringing in lunch for everyone or having an office picnic, make sure employees know why the company is doing this for them and how it helps create a positive work environment.

Corporate values: post values throughout the office and include them in materials that employees receive during on-boarding and throughout their employment. These will help reinforce the culture at every turn and remind employees what's important to the organization.

Social media: share photos of these events and other ways your team has fun together on social media channels like Facebook, Instagram, LinkedIn, etc.. If they're proud of their company, employees will want to share this information with others.

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